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Transforming Green to Gold

Esat Sezer, CIO of Coca Cola Enterprises, speaks to meettheboss.tv

Green Technology Journal on Ulitzer

The week that Coca Cola’s staff are sporting uniforms made from recycled bottles at the Vancouver 2010 Olympics, Esat Sezer, CIO of Coca Cola Enterprises, explains candidly to meettheboss.tv how going Green is more than just a Corporate responsibility.

Esat Sezer is the current SVP and CIO with Coca Cola Enterprises and has been working with them since 2006.  The Challenge with Green IT, is to take the buzz  that has been created around the recent phenomenon and mobilizing it into effective strategies for growth and efficiency.

Esat explains “I think we could use Green IT as an opportunity to reform, especially in companies like Coca-Cola Enterprises, where corporate responsibility and sustainability is an integral part of the operating framework.” This allows for upgrading and implementing concepts like virtualization and data center consolidations that help to reduce the carbon footprint.

Not only is the efficiency seen through implementing upgrades through the hype around Green IT, but Esat delivers efficiency when transitioning over 70k mobile employees to SaaS in under six months time. There are a number of factors like communication collaboration partnerships and infrastructure partnerships that need to come into play to integrate so many employees, but for Esat the challenge was bringing it all together “with the speed and pace that we achieved which was really what created the wow factor for me”.

To juggle this type of efficiency and transition meettheboss.tv asked Esat how does one balance cost reduction and the need for innovation come into play.  For Esat it is “all about the things that can create resources for you to invest back into your maintenance or business space to invest back into your growth related initiative.” There still needs to be “funding of growth related initiatives that should be shared within business and IT.”

To watch the full interview visit Meettheboss.tv

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.

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